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AK Aveksha Focus Group
Location
The Veloric Center for Innovation at the American University, Washington, DC
Date
2022
Role
Lead strategist, project manager, lead data analyst, and presenter
Project type
Focus Group & Survey
I led a focus group prior to the launch of AK Aveksha's new product - Prasaada. We surveyed a group of 50 clients who had been regularly using our previous topical products (Cocoa Caress), and collected their feedback at frequent intervals before, during, and after using samples of our new product - Prasaada.
After data analytics were done, I presented our findings on effectiveness, consistency/texture, scent, ease of application etc. to the AK Aveksha executive board, stakeholders, and advisors.
